Our Services
Social Media Intelligence | Online Crisis Management | Social Media Analytics | Ads Optimization | Training
Social Media Intelligence
We’ll uncover the online narratives and messages around a specific topic or issue and the channels where they spread.
From there, we’ll make data-backed strategic communication recommendations.
May include: Social Listening, Social Media Research, Online Market Research
Example use cases:
Finding out which national issues were the most engaging for the past year, the public figures most strongly connected to those issues, and what Filipinos said about them.
Deep diving into what people say about a broad topic, such as investing, human rights, or the climate, finding which groups actively engage with that topic, and getting recommendations on how to move the conversation towards your communication objectives.
Can also be used as a complement or sometimes a substitution to traditional market research.
Online Crisis Management
Whether your organization is being attacked online, your comments sections are flooded by trolls, or you want to augment your crisis PR strategies, we can help. Let our data-empowered team help you take back control of the social media narrative, regardless of which stage of a crisis you’re in.
Get peace of mind and focus on your core mission as we handle your online crisis for you.
May include: Online Crisis Management & Strategy, Social Listening, Social Media Crisis Monitoring, Real-time Threat Level Flagging, Online Reputation Management, Post-Crisis Reporting and Recommendations
Example use cases:
If you’re anticipating crisis for your organization and want to fully understand threats and potential vulnerabilities, we can report on those and develop your strategy for you.
If you’re the head of PR or comms and need frequent status reports, plus strategy and execution on an unfolding online crisis.
Social Media Analytics
Competitor Analysis
Who's better at social media, you or your competitors? Find out what consumers are saying about them vs. you. Identify the keywords that are strongly connected with each brand, and learn which brands or issues are top of mind when people talk and read about your industry online.
Benchmarking and Audit
Find out once and for all if any of your social media strategies are working and what to do to improve them.
Ads Optimization
Through our experimentation and experience, we help organizations optimize their social media ads to get the best ROI possible. Get better results with lower budgets.
Example use cases:
Run experiments on your visuals and messaging to see what works for your audience.
Audit your existing and previous ads to determine how to lessen cost per result and improve your returns.
Find the hidden audience insights from ads that Meta doesn’t automatically share with you. Learn how users from different age groups, genders, and locations respond to your content.
Training
Want your team to get better at social media? Our key personnel have trained dozens of organizations from corporate, government, and advocacy groups.
Online Marketing Analytics Training
Is your team drowning in numbers? Are they unable to tie these to your organizational goals? We’ll show your team how to make lean, actionable reports about what all your social media and website data means. After our training, your team can provide you with short, easy-to-understand big picture summaries of how your organization is doing online.
Social Media Strategy and Campaigning
Take your in-house team’s social media campaigns to the next level. We’ll show them how to craft messages that support your target narratives, how to reach your target audience and create engaging content for them, and how to beat the competition.