SocialSignals is a social media intelligence agency. We use social media and other online data to study who spreads narratives online, how they do it, and what they say. We’ll help you build and amplify your own messaging so it resonates with your target audience and inspires action.
Our current clients include businesses across the region, members of the House of Representatives and the Senate of the Philippines, electoral aspirants, as well as local and international advocacy organizations.
Our Team
CX Roque
Managing Director and Lead Analyst
CX Roque is a social media intelligence analyst and has been working in marketing and communication for the past 20 years. CX has worked extensively on public affairs, advocacy campaigns, and winning national and regional election campaigns. They’ve also developed and executed on content marketing campaigns for international tech startups, and for companies like JLL Asia Pacific, American Express, and Advertising Week New York. They have also worked on social media research projects for The Asia Foundation, Amnesty International, WHO, UNICEF, and UNFPA.
A published writer in digital marketing and analytics, CX's work has been published on The Content Strategist, CNN Money, and NYTimes.com.
Jude Karlo Gobenciong
Senior Data Analyst
Jude specializes in analyzing social media data and turning them into insights and visualizations that are easy for clients to understand. He's worked on data from Facebook, Twitter, YouTube, TikTok, and Discord. He's a major contributor to SocialSignals' research methods and helps create custom methodologies to achieve our objectives.
Before working with social media data, Jude was crunching numbers for the airline industry.
He's worked on data projects for The Asia Foundation, Amnesty International, BagoSphere, and makesense Asia.
Mika Ortega
Brand and Communication Strategist (Consultant)
Mika is a leading practitioner of communication for social change with regional experience in the Asia Pacific. Her expertise includes strategic communication, narrative building, branding, social behavior change communication, and social marketing. She has successfully led and managed several communication projects and collaborated with diverse organizations in business, government, non-profits, civil society, politics, and startups.
Maia Boncan
Marketing Manager
Francis Ryan Diesto
Junior Data Analyst
Ezra Conquilla
Senior Data Associate
Acar Bigayan
Data Associate